Art direction, Styling and Social Digital Campaign Edenvale Wines
Overview Art direction and strategy for Edenvale Wines (Non-Alcoholic).
I assisted alongside the Photographer & Accounts Manager to create a
consistent brand along with the assets for online and offline purposes.
A visually striking fusion of lifestyle and simplistic styling to showcase how Non-alcoholic wine can also created a
unexpected harmony capturing a premium look and feel. The brand positioned itself as alcohol-removed wine with
alcohol-free flavours without conforming to cutting corners;
A muted and sophisticated colour palette was applied in the new art direction, with a mix of lifestyle and still-life content.
Scope/Tools
Photography, Styling, Producing, Art Direction