DESIGN
Overview The goal of Dough it Yourself brand has been to create an identity that attracts new buyers.
Creating Brand Guidelines, packaging and social assets as well as the content strategy .
The idea of the business is to have consumers baking “Cookie Dough” themselves without lifting a spoon.
We went with a striking yet minimal approach for the logo and the entire campaign.
Photography by PewPew Studios to capture each stage of production.
The result was an identity unlike any other—something bespoke and modern without detracting from the
strong determination of Dough it Yourself’s audience. This careful balance ensures that while they reach new heights,
we continue to honour the essence of what makes the brand so unique.
Currently stocked in Harris Farms & IGA’s across NSW & ACT.
