Campaign Overview 01 As part of the Community Strategic Plan, that I designed for Council Queen Street
was in the process of a overhaul focusing on the Environment and Street itself.
Creative Design Development for ‘Clean Street Queen Street’. Installation and managing of Eco-Bins for On Q campaign accessible to the public.
External signage, collateral and Waste Smart Bins to promote a Environmentally Friendly Green Council.
By creating a unified brand guideline that covered elements such as colours, typography, and language,
we were able to maintain a consistent visual identity across all touch points to differentiate the new On Q campaign.
Scope / Tools Creative Direction, Indesign, Wireframing, Prototyping, Final Art. Adobe Suite
Campaign Overview 02 The design campaign rollout digital through to print for The Festival of Fisher’s Ghost, Annual event and the largest event of the year.
Our goal was so feature the Campbelltown Fisher’s Ghost colour palette incorporating the illustration throughout the community and the events.
www.campbelltown.nsw.gov.au/FishersGhost
Scope / Tools UI/UX, Interaction Design, User Research, Usability Testing, Adobe XD, Figma