Overview Involved in all visual aspects of projects direction, including sourcing and editing imagery / licensing.
Briefing Copywriters & Stylists on the categories and editorial layouts.
Editorial Fashion Showcasing fashion highlights the ‘Style Sleeve’ across Jones network.
We created a simple, paired back feature story to ensure the statement was covered.
Photographer Jo duck, Sevak Babakhani focusing on the design elements of the statement ‘Sleeve’ a timepiece.
Styling a model within the set, lighting and grade we highlighted the elegance of each piece.
Jones Lab Each issue required in-house Advertorial concepts and execution.
By briefing the advertorial team we created - Jones Lab and produced the layouts,
adhering to David Jones guidelines.
Scope / Tools
Creative Direction, Adobe Suite, Proofing, Adstream
Mr Jones
Releasing New editorial publication for mr Jones for FW16 collection.
We applied a community style direction and street cast of Sydneysiders to tell their stories within the collection.
First cover story of Damien Thomlinson, an Australian veteran of the war in Afghanistan.
Advertorial styling and editorial design.
Jones App
Illustrations and Emoji designs developed and created for Jones Shopping App.