DWA

Overview The campaign launched across social and digital channels as well as through Art direction,
advertising and website design for Design WorkShop Australia.

DWA an Architectural practice located in Wollongong. The design approach was clean, modern and bold.
The brand was designed to be simple yet effective. Structured shapes in the logo are inspired by Architecture and the shapes in the building
featured in the everyday construction industry, they create a solid foundation and aesthetic that sets the tone for the rest of the brand.

I analysed current competitors to gain a comprehensive understanding of the Australian Building Industry and define the Brands position within.
My evaluation focused on the user needs identified during interviews with the building managers and testing
how competitors are currently addressing there engagement.

Scope / Tools
UI Design, Adobe XD, Wireframing, Indesign, Figma